Alcohol & London

Radios and public television: an order to authorize more advertising.

The DETEC, federal Department of the environment, transportations, energy and communication put in consultation a new order to authorize more advertising on the radios and Swiss television.

This order foresees also an eventual assouplissemnt of the regulation concerning the advertisements for alcohol.  The file is currently in front of the Parliament.  The European right submits the advertising windows intend for the Swiss and broadcast market by foreign chains only to the legislation of their country of origin.  See for yourself.

Thus broadcasters as Sat. 1 would have the right to to resort to to the pub for beer and the wine on the Swiss market.  But the swiss law forbids it for them.  Now Brussels demands that Switzerland applies the European right if she wishes to continue to participate in the program of promotion of the movie MEDIUM.

To resolve the problem, the federal Counsel, supported by the national Counsel, advocates a total liberalization, including for the chains of television of the SSR.  The Counsel of the States wishes on the other hand a general ban, even for the local TVS and the private radios.  His project leaves on the other hand open the go out of the windows of Swiss pubs of the foreign chains.